{"product_id":"love-v-regency-denitsa-mavrova-heinrich-9798886690217","title":"Love v. Regency: Case File","description":"\u003cp\u003e For more than a decade, dermatologist Dr. Stanley Love has marketed his cosmetic surgery practice with \"The Love Look\" as his slogan. During that time, Regency Plastic Surgery, a New York City practice with branches around the country, registered the service mark \"The Look of Love\" with the U.S. Patent and Trademark Office and began using the slogan in all its marketing. But when Regency opened a branch practice in Nita City, about two years ago, a conflict emerged. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Now Dr. Love has brought this action, alleging Regency has infringed his common-law trademark of the \"The Love Look\" by using \"The Look of Love\" as its marketing slogan. Regency denies liability, claiming Dr. Love had no common-law trademark because \"The Love Look\" is merely descriptive and therefore Dr. Love could acquire no common-law trademark rights in the slogan. Regency also claims that even if \"The Love Look\" has acquired trademark protection, Regency did not infringe the trademark. Finally, Regency asserts Dr. Love's claims are barred by laches and the statute of limitations. \u003cp\u003e\u003c\/p\u003e New to the Third Edition: \u003cul\u003e\n\u003cli\u003e Updated financial reports from the expert witnesses \u003c\/li\u003e\n\u003cli\u003e Names changed to facilitate gender-neutral treatment of witnesses \u003c\/li\u003e\n\u003cli\u003e Updated exhibits \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e Professors and students will benefit from: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Flexibility--the case can be tried only for liability or liability and damages \u003c\/li\u003e\n\u003cli\u003e Expert reports updated by accountants to reflect real world practices \u003cbr\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Denitsa Mavrova Heinrich,Edward R. Stein\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798886690217\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Aspen Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/21\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 325\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.26d","brand":"Denitsa Mavrova Heinrich","offers":[{"title":"Paperback","offer_id":48520005484799,"sku":"9798886690217","price":67.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1456de34-1be6-43fa-970f-047308d1bc4d.jpg?v=1778740147","url":"https:\/\/www.whiterainbookhouse.com\/products\/love-v-regency-denitsa-mavrova-heinrich-9798886690217","provider":"WR Book House","version":"1.0","type":"link"}