{"product_id":"low-cost-marketing-strategies-elizabet-deran-9780275923419","title":"Low-Cost Marketing Strategies: Field-Tested Techniques for Tight Budgets","description":"Effective marketing techniques lie within the reach of both large and small companies with limited marketing budgets. \u003ci\u003eLow-Cost Marketing Strategies\u003c\/i\u003e is a comprehensive guide to developing workable and affordable marketing strategies for such firms. After discussing modifications in the marketing mix that could benefit low-budget firms, the book provides practical information on such specific topics as the organization of marketing departments, do-it-yourself public relations techniques, problems of using standard direct marketing tools, the recruitment and training of sales people, price structures, and market research. In addition, an appendix contains valuable materials such as sample phone scripts, releases, and reply cards.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Elizabet Deran\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 027592341X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780275923419\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/15\/1987\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 166\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.44d","brand":"Elizabet Deran","offers":[{"title":"Hardcover","offer_id":47637128413439,"sku":"9780275923419","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f743f050-e0bd-42a1-86f3-748960fc98b1.jpg?v=1765114092","url":"https:\/\/www.whiterainbookhouse.com\/products\/low-cost-marketing-strategies-elizabet-deran-9780275923419","provider":"WR Book House","version":"1.0","type":"link"}