{"product_id":"loyalty-management-cristina-ziliani-9781032510354","title":"Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience","description":"\u003cp\u003eIn this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management.\u003c\/p\u003e \u003cp\u003eIt will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cristina Ziliani,Marco Ieva\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032510358\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032510354\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/06\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 322\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.67d","brand":"Cristina Ziliani","offers":[{"title":"Paperback","offer_id":48443945124095,"sku":"9781032510354","price":62.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_29012391-ff1d-4176-89ac-2a1f53f4b986.jpg?v=1777208940","url":"https:\/\/www.whiterainbookhouse.com\/products\/loyalty-management-cristina-ziliani-9781032510354","provider":"WR Book House","version":"1.0","type":"link"}