{"product_id":"luxury-fashion-branding-u-okonkwo-9780230521674","title":"Luxury Fashion Branding: Trends, Tactics, Techniques","description":"This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e U. Okonkwo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230521673\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230521674\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/03\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 6.51w x 1.04d","brand":"U. Okonkwo","offers":[{"title":"Hardcover","offer_id":44056679088383,"sku":"9780230521674","price":84.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c56ecaff-6f59-4402-9097-14c5f7cb5fb9.jpg?v=1685042658","url":"https:\/\/www.whiterainbookhouse.com\/products\/luxury-fashion-branding-u-okonkwo-9780230521674","provider":"WR Book House","version":"1.0","type":"link"}