{"product_id":"luxury-fashion-marketing-and-branding-alice-dallabona-9781032206882","title":"Luxury Fashion Marketing and Branding: A Strategic Approach","description":"\u003cp\u003e\u003ci\u003eLuxury Fashion Marketing and Branding\u003c\/i\u003e offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alice Dallabona\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032206888\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032206882\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/22\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 186\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.69h x 6.85w x 0.42d","brand":"Alice Dallabona","offers":[{"title":"Paperback","offer_id":46602825466111,"sku":"9781032206882","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_36a9bc99-1838-4513-9a48-1eb65ecc3ab4.jpg?v=1739695403","url":"https:\/\/www.whiterainbookhouse.com\/products\/luxury-fashion-marketing-and-branding-alice-dallabona-9781032206882","provider":"WR Book House","version":"1.0","type":"link"}