{"product_id":"luxury-lies-and-marketing-m-sicard-9781349443079","title":"Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand","description":"Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e M. Sicard\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349443077\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349443079\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 190\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.46d","brand":"M. Sicard","offers":[{"title":"Paperback","offer_id":44652325044479,"sku":"9781349443079","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e76d515d-0240-4652-bd4b-16be7ee55570.jpg?v=1704215554","url":"https:\/\/www.whiterainbookhouse.com\/products\/luxury-lies-and-marketing-m-sicard-9781349443079","provider":"WR Book House","version":"1.0","type":"link"}