{"product_id":"luxury-marketing-and-brand-strategy-kvta-olsanovza-9781032973951","title":"Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World","description":"\u003cp\u003eThis text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Květa Olsanová,Gina Cook,Marija Zlatic\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032973951\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032973951\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/02\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.93lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.55d","brand":"Kv\u0026#283;ta Olsanová","offers":[{"title":"Paperback","offer_id":48443964162303,"sku":"9781032973951","price":62.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1214c614-e1ad-4c63-964d-cf271c6b038b.jpg?v=1777209073","url":"https:\/\/www.whiterainbookhouse.com\/products\/luxury-marketing-and-brand-strategy-kvta-olsanovza-9781032973951","provider":"WR Book House","version":"1.0","type":"link"}