{"product_id":"luxury-marketing-kent-le-9781398624054","title":"Luxury Marketing: Develop Innovative Marketing Strategies for Luxury Brands","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eLuxury Marketing \u003c\/i\u003e\u003c\/b\u003e\u003cb\u003eprovides students with practical insights into marketing luxury brands, incorporating the latest trends including digital innovation, sustainability and globalization.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhile luxury is often associated with exclusivity and high value, marketing luxury products and brands requires a nuanced understanding of history, cultural influences and consumer psychology. \u003cb\u003e\u003ci\u003eLuxury Marketing\u003c\/i\u003e\u003c\/b\u003e delves into the European cultural and historical significance embedded in luxury and demystifies the sector by bridging the gap between theoretical concepts and practical applications. This textbook is ideal for postgraduate students taking modules in Luxury Marketing and Luxury Brand Management. \u003cp\u003e\u003c\/p\u003eFeatures include: \u003cbr\u003e- essential definitions and concepts, showing students how to distinguish between 'luxury' and 'premium' brands and their different approaches to marketing.\u003cbr\u003e- guidance on how to integrate both tradition and innovation by exploring time-honoured brand values alongside current trends like sustainability and digital transformation.\u003cbr\u003e- exploration of the psychology behind luxury consumption, how to appeal to preferences of various consumer segments and the importance of creating unique customer experiences. \u003cbr\u003e- key concept boxes, exercises and review questions, as well as online resources of lecturer PowerPoint slides and instructor manuals.\u003cbr\u003e- real-world examples from global brands such as Shang Xia, Gaggenau and Aman Resorts.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kent Le\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398624055\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398624054\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/24\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 360\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Kent Le","offers":[{"title":"Paperback","offer_id":47611671740671,"sku":"9781398624054","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_590470e4-54d8-4a06-81e4-351a9695f87b.jpg?v=1764515314","url":"https:\/\/www.whiterainbookhouse.com\/products\/luxury-marketing-kent-le-9781398624054","provider":"WR Book House","version":"1.0","type":"link"}