{"product_id":"luxury-online-uch-okonkwo-9781349364176","title":"Luxury Online: Styles, Systems, Strategies","description":"This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Uché Okonkwo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349364177\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349364176\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/26\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 360\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.80d","brand":"Uché Okonkwo","offers":[{"title":"Paperback","offer_id":44064341131519,"sku":"9781349364176","price":64.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c355af59-2dae-47c9-8a5b-ac83db3cf480.jpg?v=1685394905","url":"https:\/\/www.whiterainbookhouse.com\/products\/luxury-online-uch-okonkwo-9781349364176","provider":"WR Book House","version":"1.0","type":"link"}