{"product_id":"luxury-online-uchzs-okonkwo-9780230555365","title":"Luxury Online: Styles, Systems, Strategies","description":"This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Uché Okonkwo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230555365\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230555365\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/26\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 360\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.83lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.40h x 6.52w x 0.93d","brand":"Uché Okonkwo","offers":[{"title":"Hardcover","offer_id":46962484642047,"sku":"9780230555365","price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ad5474a0-2616-447c-ba8a-9d2a2c8014a9.jpg?v=1750651586","url":"https:\/\/www.whiterainbookhouse.com\/products\/luxury-online-uchzs-okonkwo-9780230555365","provider":"WR Book House","version":"1.0","type":"link"}