{"product_id":"luxury-wine-marketing-peter-yeung-9781913141578","title":"Luxury Wine Marketing: The Art and Science of Luxury Wine Branding","description":"\u003cb\u003eA textbook and practitioner's guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market size of luxury wine.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. Yet little has been written about the world of luxury wine marketing, explaining how a wine brand can enter that special realm. This book helps to demystify the process by describing how to craft, implement, and maintain a luxury wine brand. Beginning with a definition and history of luxury wine, the authors then explain the unique business model and consumer segments for luxury wine, before outlining industry best practice in the building of luxury wine brands. Each chapter is supplemented with a vignette of a successful luxury brand producer, and provides beneficial advice on the long-term vision and passion that is necessary to create a successful luxury wine marketing strategy. This book also contains original research conducted by the authors on the size of the luxury wine market and analysis of its segmentation by region, allowing for new and unique insight into the world's top wine regions. Written as both a practitioner's guide and as a wine business textbook, \u003cb\u003e\u003ci\u003e Luxury Wine Marketing \u003c\/i\u003e\u003c\/b\u003eis a cornerstone reference resource for the business of wine.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter Yeung, Liz Thach\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1913141578\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781913141578\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Academie Du Vin Library Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/07\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Peter Yeung","offers":[{"title":"Hardcover","offer_id":46962213585151,"sku":"9781913141578","price":69.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_152c574d-4565-4072-8f17-4d8ec04ab4ab.jpg?v=1750649673","url":"https:\/\/www.whiterainbookhouse.com\/products\/luxury-wine-marketing-peter-yeung-9781913141578","provider":"WR Book House","version":"1.0","type":"link"}