{"product_id":"luxury-world-mark-tungate-9780749452636","title":"Luxury World: The Past, Present and Future of Luxury Brands","description":"\u003cp\u003eThe word \"luxury\" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the \u003ci\u003egenuine\u003c\/i\u003e luxury brands, and how have they reacted to the rise of the \"mass luxury\" sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And above all, where can the industry turn now excess is out of fashion? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWith wit, accuracy and insatiable curiosity, \u003cb\u003e \u003ci\u003eLuxury World\u003c\/i\u003e\u003c\/b\u003e takes us on a voyage around the luxury universe, slipping behind the facades of the world's most sophisticated businesses to demonstrate how they function. Among other destinations, \u003cb\u003e\u003ci\u003eLuxury World\u003c\/i\u003e\u003c\/b\u003e visits Swiss watchmakers, the Champagne houses of France, the diamond district of Antwerp, the luxury enclave of Monte Carlo, the discreet ateliers of the last craftsmen and a host of brands in Paris - the self-proclaimed capital of elegance. Along the way, he uncovers the true face of today's luxury industry.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Tungate\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749452633\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749452636\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/27\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.40w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 02\/01\/2010 pg. 121","brand":"Mark Tungate","offers":[{"title":"Hardcover","offer_id":43947078615295,"sku":"9780749452636","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_4937c3ff-6758-4ace-8562-a62db51914db.jpg?v=1681516583","url":"https:\/\/www.whiterainbookhouse.com\/products\/luxury-world-mark-tungate-9780749452636","provider":"WR Book House","version":"1.0","type":"link"}