{"product_id":"m-commerce-punita-duhan-9781774634165","title":"M-Commerce: Experiencing the Phygital Retail","description":"\u003cp\u003eThis volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThe rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new \"phygital retail\" phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, \u003ci\u003eM-Commerce: Experiencing the Phygital Retai\u003c\/i\u003el, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Punita Duhan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1774634163\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781774634165\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Apple Academic Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/31\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 418\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.90d","brand":"Punita Duhan","offers":[{"title":"Paperback","offer_id":45482036297983,"sku":"9781774634165","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f229c595-4fbd-4f68-9247-b95128c326a2.jpg?v=1715988389","url":"https:\/\/www.whiterainbookhouse.com\/products\/m-commerce-punita-duhan-9781774634165","provider":"WR Book House","version":"1.0","type":"link"}