{"product_id":"machine-age-ideology-john-m-jordan-9780807857366","title":"Machine-Age Ideology: Social Engineering and American Liberalism, 1911-1939","description":"\u003cp\u003eIn this interdisciplinary work, John Jordan traces the significant influence on American politics of a most unlikely hero: the professional engineer. Jordan shows how technical triumphs -- bridges, radio broadcasting, airplanes, automobiles, skyscrapers, and electrical power -- inspired social and political reformers to borrow the language and logic of engineering in the early twentieth century, bringing terms like \u003ci\u003eefficiency\u003c\/i\u003e, \u003ci\u003etechnocracy\u003c\/i\u003e, and \u003ci\u003esocial engineering\u003c\/i\u003e into the political lexicon. Demonstrating that the cultural impact of technology spread far beyond the factory and laboratory, Jordan shows how a panoply of reformers embraced the language of machinery and engineering as metaphors for modern statecraft and social progress. President Herbert Hoover, himself an engineer, became the most powerful of the technocratic progressives. Elsewhere, this vision of social engineering was debated by academics, philanthropists, and commentators of the day -- including John Dewey, Thorstein Veblen, Lewis Mumford, Walter Lippmann, and Charles Beard. The result, Jordan argues, was a new way of talking about the state.\u003cbr\u003e\u003cbr\u003eOriginally published in 1994.\u003cbr\u003e\u003cbr\u003eA UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John M. Jordan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 080785736X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780807857366\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of North Carolina Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.14lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.79d","brand":"John M. Jordan","offers":[{"title":"Paperback","offer_id":48448973209855,"sku":"9780807857366","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f4f82f0d-8a13-4b24-95c7-ddfea3875585.jpg?v=1777261402","url":"https:\/\/www.whiterainbookhouse.com\/products\/machine-age-ideology-john-m-jordan-9780807857366","provider":"WR Book House","version":"1.0","type":"link"}