{"product_id":"machine-platform-crowd-andrew-mcafee-9780393254297","title":"Machine, Platform, Crowd: Harnessing Our Digital Future","description":"\u003cp\u003eWe live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.\u003c\/p\u003e\u003cp\u003eMIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.\u003c\/p\u003e\u003cp\u003eIn the tradition of agenda-setting classics like Clay Christensen's \u003cem\u003eThe Innovator's Dilemma\u003c\/em\u003e, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, \u003cem\u003eMachine, Platform, Crowd\u003c\/em\u003e is essential reading.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andrew McAfee, Erik Brynjolfsson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0393254291\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780393254297\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e W. W. Norton \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/27\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 416\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.40w x 1.40d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 01\/01\/0001","brand":"Andrew McAfee","offers":[{"title":"Hardcover","offer_id":43996746481919,"sku":"9780393254297","price":28.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d0c748c0-ee84-4611-a7fe-96a641fe35a1.jpg?v=1683343454","url":"https:\/\/www.whiterainbookhouse.com\/products\/machine-platform-crowd-andrew-mcafee-9780393254297","provider":"WR Book House","version":"1.0","type":"link"}