{"product_id":"made-to-serve-timothy-baines-9781118585313","title":"Made to Serve: How Manufacturers Can Compete Through Servitization and Product Service Systems","description":"\u003cb\u003eA comprehensive, practical introduction to one of the most important new trends in manufacturing, globally\u003c\/b\u003e \u003cp\u003eThe delivery of a service component as an added value when providing products, servitization is all the rage in the manufacturing sector around the world. Yet, despite the clear competitive advantage of servitization, most manufacturers remain reluctant to venture into, what for them, is a strange new world. Written by a team of internationally respected servitization experts and innovators, this book provides you with a detailed road map for successfully navigating the servitization terrain. Unlike most authors on the subject who merely sing the praises of servitization, Baines and Lightfoot provide you with a framework for accessing the feasibility of adopting a services-led competitive strategy in your company, along with strategies for designing and implementing the kinds of service offerings customers increasingly are coming to expect.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGrounded in real-world practice and supported by a wealth of up-to-the minute research, this book helps ease the way for manufacturers considering adopting a servitization model\u003c\/li\u003e \u003cli\u003eShows how to exploit your company's manufacturing competencies to build a strong servitization element without becoming \"just another services company\"\u003c\/li\u003e \u003cli\u003eProvides numerous illustrations and examples of services-led competitive strategies, with an emphasis on the advanced services most widely associated with servitization worldwide\u003c\/li\u003e \u003cli\u003ePacked with fascinating and instructive case studies from leading manufacturing firms across industry sectors, including Caterpillar, Rolls-Royce, Alstom, MAN, Xerox and others\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Timothy Baines, Howard Lightfoot\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118585313\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118585313\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/20\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.90d","brand":"Timothy Baines","offers":[{"title":"Hardcover","offer_id":43924131447039,"sku":"9781118585313","price":69.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_3e0adf9a-0fcd-45ba-a345-bc771b880df4.jpg?v=1681068662","url":"https:\/\/www.whiterainbookhouse.com\/products\/made-to-serve-timothy-baines-9781118585313","provider":"WR Book House","version":"1.0","type":"link"}