{"product_id":"made-up-martha-laham-9781538138045","title":"Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standar","description":"\u003cp\u003eMade Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eCosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, \"In the factory, we make cosmetics. In the store, we sell hope.\" This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003eMade Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003eThis revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the \"looks industry.\" \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003eMade Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won't tell women the truth about beauty.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Martha Laham\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1538138042\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781538138045\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/10\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.81d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 07\/24\/2020 pg. 1\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 10\/01\/2020 pg. 9\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 10\/01\/2021","brand":"Martha Laham","offers":[{"title":"Hardcover","offer_id":44048558653695,"sku":"9781538138045","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6bddbe7c-0022-422c-9745-2e527d6d9524.jpg?v=1684996473","url":"https:\/\/www.whiterainbookhouse.com\/products\/made-up-martha-laham-9781538138045","provider":"WR Book House","version":"1.0","type":"link"}