{"product_id":"magic-words-tim-david-9780735205406","title":"Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence","description":"\u003cb\u003eYears of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement--skills that are also effective in the workplace. By applying seven \"magic\" words in a business setting, David offers tools for effective and persuasive communication.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eYou will learn: \u003cul\u003e\n\u003cli\u003e The secret word that Harvard psychologists discovered is the key to unlocking human motivation\u003c\/li\u003e\n\u003cli\u003e How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you\u003c\/li\u003e\n\u003cli\u003e The number one mistake that managers make during 1-on-1's, and the one simple word that can fix it all\u003c\/li\u003e\n\u003cli\u003e What \u003cb\u003eDale Carnegie\u003c\/b\u003e dubs \"the sweetest sound in any language\"\u003c\/li\u003e\n\u003cli\u003e How one tiny word can instantly change someone's mind for the better\u003c\/li\u003e\n\u003cli\u003e The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down\u003c\/li\u003e\n\u003cli\u003e How the infamous \"But Eraser\" works and why so many people mess it up\u003c\/li\u003e\n\u003cli\u003e The REAL magic behind the word \"thanks\"\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003eThe seven words: \u003cbr\u003e Magic Word #1 - Because\u003cbr\u003e Magic Word #2 - \"Name\"\u003cbr\u003e Magic Word #3 - If\u003cbr\u003e Magic Word #4 - But\u003cbr\u003e Magic Word #5 - Absolutely\u003cbr\u003e Magic Word #6 - Thanks\u003cbr\u003e Magic Word #7 - Help\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tim David\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 073520540X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780735205406\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Publishing Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/11\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.25h x 5.50w x 0.37d","brand":"Tim David","offers":[{"title":"Paperback","offer_id":49084255207679,"sku":"9780735205406","price":24.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/magic-words-tim-david-9780735205406","provider":"WR Book House","version":"1.0","type":"link"}