{"product_id":"magical-worlds-of-the-wizard-roy-h-williams-9781885167538","title":"Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion","description":"\u003cp\u003e\u003cb\u003eThe Wizard shares the secrets of business persuasion that are taught at his renowned Academy.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third series, with yet more sage guidance and dozen of true fascinating true stories. Drawing on the teachings of his reowned Academy, the Wizard (a.k.a. Roy H. Williams) shares his perspective on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion. His practical guidance will show you: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow the right and left hemispheres of the brain differently--and how to sneak past the rational left brain to deliver messages to the more open right brain.\u003c\/li\u003e\n\u003cli\u003eHow to access long-term memory to powerfully brand your company, product, or service--and avoid the one fatal error that can cause you mountains of advertising money.\u003c\/li\u003e\n\u003cli\u003eHow to achieve quick sales miracles with advertising hype -- and why you should avoid doing so at all costs.\u003c\/li\u003e\n\u003cli\u003eHow to create your own gravity well that gently draws customers in and gradually persuades them to commit\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Roy H. Williams\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1885167539\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781885167538\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bard Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2001\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.08h x 7.24w x 0.94d","brand":"Roy H. Williams","offers":[{"title":"Hardcover","offer_id":43989514256639,"sku":"9781885167538","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0df3c113-da89-461c-a120-0e2942de85b6.jpg?v=1683299936","url":"https:\/\/www.whiterainbookhouse.com\/products\/magical-worlds-of-the-wizard-roy-h-williams-9781885167538","provider":"WR Book House","version":"1.0","type":"link"}