{"product_id":"make-marketing-matter-emma-pownall-9781805760207","title":"Make Marketing Matter: Change Perceptions. Drive Performance. Architect Growth.","description":"\u003cp\u003e\u003cstrong\u003eStop justifying marketing. Start architecting growth.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eToo often, CMOs find they're speaking a different language to the rest of the boardroom. Creativity and commerciality clash. Growth stalls. The exact opposite of what marketing leaders - and their CEOs - intended.\u003c\/p\u003e\u003cp\u003eThere is a better way. Marketing leaders should be the architects of growth, operating strategically across three critical dimensions: resonating with the audience, translating boardroom priorities, and driving growth ambitions. More impact. More outcomes.\u003c\/p\u003e\u003cp\u003eFor a decade, Emma Pownall was the only marketer in a high-performing tech company boardroom surrounded by leaders who didn't understand marketing's complexity or trust its value. Drawing on real-world examples of translating strategy into business language to secure investment, she shows marketing leaders - and their CEOs - how to elevate marketing's strategic role, justify budgets and architect growth.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Emma Pownall\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1805760203\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781805760207\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Practical Inspiration Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/20\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.69d","brand":"Emma Pownall","offers":[{"title":"Hardcover","offer_id":48997527093503,"sku":"9781805760207","price":31.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/make-marketing-matter-emma-pownall-9781805760207","provider":"WR Book House","version":"1.0","type":"link"}