{"product_id":"make-marketing-move-prince-solomon-9798187302796","title":"Make Marketing M.O.V.E.: The MBA-to-Boardroom Guide to Modern Marketing, Revenue Growth, AI, and Leadership","description":"\u003cp\u003e\u003cb\u003eMarketing should do more than create activity. It should create movement.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eModern marketing teams are expected to understand customers, build trust, support sales, use AI responsibly, and prove their contribution to revenue. Yet many teams remain trapped in posts, campaigns, tools, meetings, and reports without clear strategic direction or measurable business impact.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMake Marketing M.O.V.E.\u003c\/b\u003e is a practical guide for MBA students, marketers, managers, founders, and business leaders who want to connect marketing strategy with execution, revenue growth, and leadership expectations.\u003c\/p\u003e\u003cp\u003eBuilt around the M.O.V.E. framework: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eMarket Understanding\u003c\/b\u003e - identify customer needs and market opportunities\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eOffer \u0026amp; Positioning\u003c\/b\u003e - develop offers and brand positioning that matter\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eVisibility \u0026amp; Value Communication\u003c\/b\u003e - create demand through useful and relevant communication\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExecution \u0026amp; Evidence\u003c\/b\u003e - align teams, measure performance, and prove business impact\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eInside this book, you will learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eConnect market research with campaign decisions\u003c\/li\u003e\n\u003cli\u003eApply digital marketing, demand generation, CRM, analytics, and marketing operations\u003c\/li\u003e\n\u003cli\u003eUse AI with sound judgment instead of following tools blindly\u003c\/li\u003e\n\u003cli\u003eAlign marketing with sales, RevOps, and revenue goals\u003c\/li\u003e\n\u003cli\u003eCommunicate results in the language of managers and leadership teams\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCombining classroom foundations with practical corporate execution, this book helps readers move from scattered activity to focused, measurable marketing progress.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMarketing should not simply exist. Marketing should move.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Prince Solomon\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798187302796\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/22\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 196\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.42d","brand":"Prince Solomon","offers":[{"title":"Paperback","offer_id":49084362260735,"sku":"9798187302796","price":14.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/make-marketing-move-prince-solomon-9798187302796","provider":"WR Book House","version":"1.0","type":"link"}