{"product_id":"make-over-your-marketing-12-elizabeth-kraus-9781456593384","title":"Make Over Your Marketing, 12 Months of Marketing for Salon and Spa: A guide for how-to make over every aspect of marketing in the salon and spa","description":"One of the few books of its kind, written specifically for salon and spa professionals, Make Over Your Marketing is a practical guide to salon and spa marketing. Learn how to make your marketing work to build your client base, sell more retail, generate more referrals, have more fun -- and to build a bigger role for your business in the lives of your clients. Each chapter gives guidelines for establishing or making over a specific aspect of salon and spa marketing. And each chapter is packed with a variety of unique ideas that will help you craft compelling promotions, events and an overall marketing plan for your business -- for years to come. This book is a must-have for beauty industry professionals  It will be a valuable source of inspiration, guidance and ideas for owners, managers and established industry professionals as well as for recent graduates who want to begin building their own client base.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Elizabeth Kraus\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1456593382\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781456593384\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/16\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 298\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.62d","brand":"Elizabeth Kraus","offers":[{"title":"Paperback","offer_id":44123779858687,"sku":"9781456593384","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_43b4f6b7-12a5-4fba-a8ed-b0864115c0d8.jpg?v=1687432836","url":"https:\/\/www.whiterainbookhouse.com\/products\/make-over-your-marketing-12-elizabeth-kraus-9781456593384","provider":"WR Book House","version":"1.0","type":"link"}