{"product_id":"make-what-you-say-pay-anne-miller-9781450583879","title":"Make What You Say Pay!","description":"Metaphor is a communication tool as old as Aristotle and as modern as the Internet-and it's the hallmark of successful communicators from Steve Jobs to President Obama. In Make What You Say Pay , Anne presents 50+ business stories of how this technique was used to melt resistance, simplify complexity, build loyalty, and close deals. Concise, clear and with a dash of wit, Make What You Say Pay  shows how to integrate metaphors strategically into your world to get results. Stories range from the lawyer who won millions of dollars with a metaphor, to the ad executive who changed groupthink, to a U.S. President who finessed a ticklish situation with metaphor. What you say matters, and in Make What You Say Pay , you'll discover how metaphor mastery leads to a competitive edge, higher visibility, and a stronger bottom-line.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anne Miller\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1450583873\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781450583879\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/14\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 164\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.35d","brand":"Anne Miller","offers":[{"title":"Paperback","offer_id":44717531758847,"sku":"9781450583879","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_73517afe-d221-49bc-89d2-eac1e7a4e165.jpg?v=1705688551","url":"https:\/\/www.whiterainbookhouse.com\/products\/make-what-you-say-pay-anne-miller-9781450583879","provider":"WR Book House","version":"1.0","type":"link"}