{"product_id":"make-your-story-believable-robert-n-bilkovski-9798889265801","title":"Make Your Story Believable: Diagnosing the Pitfalls of Healthcare Innovation","description":"\u003cp\u003eIn Make Your Story Believable: Diagnosing the Pitfalls of Healthcare Innovation, Dr. Robert Bilkovski - a physician-turned-medtech consultant - unpacks one of healthcare's most overlooked truths: \u003cstrong\u003ea great idea means nothing if your story isn't believable.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing on two decades of firsthand experience in emergency medicine, Fortune 500 companies, and chaos of startup life, the author delivers a hard-hitting diagnosis of why promising healthcare ventures crash-and how yours doesn't have to.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHis own crash-and-burn pitch as a first-time CEO sparked a hard-earned truth: the best idea doesn't always win-the most believable one does. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePacked with case studies and strategic insight, this book shows you how to turn your approach into a story that resonates. Whether you're developing a device, diagnostic, drug, or digital health solution, your message must evolve to meet the expectations of each stakeholder.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour strategy is your story-and it better speak the right language to the right audience.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you're a founder, healthcare entrepreneur, biomedical engineer, or investor-this is your roadmap to make your startup's story not just heard, but trusted.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert N. Bilkovski\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798889265801\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Manuscripts LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/24\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 218\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.56d","brand":"Robert N. Bilkovski","offers":[{"title":"Hardcover","offer_id":47580119269631,"sku":"9798889265801","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_763c0e0b-d0ba-4699-8bcf-16b93387b5dc.jpg?v=1763878932","url":"https:\/\/www.whiterainbookhouse.com\/products\/make-your-story-believable-robert-n-bilkovski-9798889265801","provider":"WR Book House","version":"1.0","type":"link"}