{"product_id":"making-a-marque-peter-moss-9781854433107","title":"Making a Marque: Rolls-Royce Motor Car Promotion 1904-1940","description":"\u003cb\u003eThis book shows how Rolls-Royce turned its very name into a byword for luxury.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Few brands in any field carry the cachet of Rolls-Royce--and it's a cachet rooted in the incredibly high quality, luxury, and attention to detail that has marked their cars for more than a century. \u003cp\u003e\u003c\/p\u003e This history of Rolls-Royce motor cars runs from the company's origins in 1904--when Charles Rolls met Henry Royce and drove the car that Royce was developing--through the outbreak of World War II. Peter Moss shows how the pairing of Royce, engineering genius, and Rolls, the businessman, was the foundation of the company--but that Rolls-Royce's long-term success relied just as much on managing director Claude Johnson's innovations in promoting the cars and the company. That marketing, and the publicity it generated, helped Rolls-Royce stand out in a crowded field as the market for cars exploded worldwide. Richly illustrated with little-seen marketing materials and ephemera, and buttressed by internal documents of meetings and plans, this book shows how Rolls-Royce turned its very name into a byword for luxury. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter Moss, Richard Roberts\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1854433105\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781854433107\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Dalton Watson Fine Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/24\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 464\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 5.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 12.20h x 8.90w x 1.40d","brand":"Peter Moss","offers":[{"title":"Hardcover","offer_id":43995997667583,"sku":"9781854433107","price":125.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1d8c77f2-c569-4496-b4c3-54e12f027687.jpg?v=1683339095","url":"https:\/\/www.whiterainbookhouse.com\/products\/making-a-marque-peter-moss-9781854433107","provider":"WR Book House","version":"1.0","type":"link"}