{"product_id":"making-ads-pay-john-caples-9780486486017","title":"Making Ads Pay","description":"A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Caples\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 048648601X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780486486017\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Dover Publications\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/20\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.40w x 0.70d","brand":"John Caples","offers":[{"title":"Paperback","offer_id":43987326107903,"sku":"9780486486017","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_48bead4c-3e2a-4e37-beac-5dc4e9adca31.jpg?v=1683288317","url":"https:\/\/www.whiterainbookhouse.com\/products\/making-ads-pay-john-caples-9780486486017","provider":"WR Book House","version":"1.0","type":"link"}