{"product_id":"making-ads-pay-john-caples-9781607965664","title":"Making Ads Pay: Timeless Tips for Successful Copywriting","description":"A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Caples\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1607965666\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781607965664\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e www.bnpublishing.com\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/08\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 258\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.77lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.54d","brand":"John Caples","offers":[{"title":"Paperback","offer_id":44042398892287,"sku":"9781607965664","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_550d2b62-adc3-4adf-98ae-7655e2322dd5.jpg?v=1684961285","url":"https:\/\/www.whiterainbookhouse.com\/products\/making-ads-pay-john-caples-9781607965664","provider":"WR Book House","version":"1.0","type":"link"}