{"product_id":"making-channel-sales-work-liam-gerrard-9798200574162","title":"Making Channel Sales Work: Ten Tools to Create a World-Class Third-Party Selling Program","description":"\u003cb\u003eA concise and structured approach to third-party sales management that blends many of the tools and the rigor of Sandler Training with specific guidance for channel managers.\u003c\/b\u003e \u003cb\u003eCreate a World-Class Third-Party Selling Program!\u003c\/b\u003e Channel sales is selling that takes place by means of any third party. Sales completed through value-added resellers, partners, systems integrators, independent representatives or agents, licensed distributors, and franchisees are all examples of channel sales. Many companies operate under a channel-sales model without ever having heard of the term! Regardless of what it's called, this model presents both special challenges and special opportunities. Whether you are an early-stage venture or a small vendor of products, intellectual property, or services looking to build your footprint quickly and reliably; whether you already have a channel process in place and you want to improve or revitalize it, or you are aiming to create your first channel program from scratch; whether you are working with a group of independent agents or you are looking to build a franchise operation from the ground up--this book has been written with you in mind.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Liam Gerrard, Marcus Cauchi, David Davies\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8200574164\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798200574162\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Gildan Media Corporation\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/04\/2020\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e MP3 CD\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6.70h x 5.30w x 0.60d","brand":"Liam Gerrard","offers":[{"title":"MP3 CD","offer_id":43944568357119,"sku":"9798200574162","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_85b75e51-0029-4071-ade0-1ed075cc668a.jpg?v=1681504197","url":"https:\/\/www.whiterainbookhouse.com\/products\/making-channel-sales-work-liam-gerrard-9798200574162","provider":"WR Book House","version":"1.0","type":"link"}