{"product_id":"making-cinelandia-laura-isabel-serna-9780822356417","title":"Making Cinelandia: American Films and Mexican Film Culture before the Golden Age","description":"In the 1920s, as American films came to dominate Mexico's cinemas, many of its cultural and political elites feared that this \"\u003ci\u003eYanqui\u003c\/i\u003e invasion\" would turn Mexico into a cultural vassal of the United States. In \u003ci\u003eMaking Cinelandia\u003c\/i\u003e, Laura Isabel Serna contends that Hollywood films were not simply tools of cultural imperialism. Instead, they offered Mexicans on both sides of the border an imaginative and crucial means of participating in global modernity, even as these films and their producers and distributors frequently displayed anti-Mexican bias. Before the Golden Age of Mexican cinema, Mexican audiences used their encounters with American films to construct a national film culture. Drawing on extensive archival research, Serna explores the popular experience of cinemagoing from the perspective of exhibitors, cinema workers, journalists, censors, and fans, showing how Mexican audiences actively engaged with American films to identify more deeply with Mexico.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Laura Isabel Serna\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0822356414\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780822356417\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Duke University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/28\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.89lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.20w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 11\/01\/2014 pg. 454","brand":"Laura Isabel Serna","offers":[{"title":"Hardcover","offer_id":48065188692223,"sku":"9780822356417","price":107.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_adc3a8b3-e387-42ad-9c83-5e36e7728638.jpg?v=1768673578","url":"https:\/\/www.whiterainbookhouse.com\/products\/making-cinelandia-laura-isabel-serna-9780822356417","provider":"WR Book House","version":"1.0","type":"link"}