{"product_id":"making-innovation-pay-kevin-rivette-9780471733379","title":"Making Innovation Pay: People Who Turn IP Into Shareholder Value","description":"Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R\u0026amp;D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers\/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bruce Berman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0471733377\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471733379\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.28h x 6.14w x 0.84d","brand":"Bruce Berman","offers":[{"title":"Hardcover","offer_id":43919890579711,"sku":"9780471733379","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_a4b229ad-2bce-45e2-a963-b8aa669d8a36.jpg?v=1680812471","url":"https:\/\/www.whiterainbookhouse.com\/products\/making-innovation-pay-kevin-rivette-9780471733379","provider":"WR Book House","version":"1.0","type":"link"}