{"product_id":"making-ireland-irish-eric-g-e-zuelow-9780815632252","title":"Making Ireland Irish: Tourism and National Identity Since the Irish Civil War","description":"\u003cp\u003eFrom the dark shadow of civil war to the pastel-painted towns of today, \u003ci\u003eMaking Ireland Irish \u003c\/i\u003eprovides a sweeping account of the evolution of the Irish tourist industry over the twentieth century. Drawing on an extensive array of previously untapped or underused sources, Eric G. E. Zuelow examines how a small group of tourism advocates, inspired by tourist development movements in countries such as France and Spain, worked tirelessly to convince their Irish compatriots that tourism was the secret to Ireland's success. Over time, tourism went from being a national joke to a national interest. Men and women from across Irish society joined in, eager to help shape their country and culture for visitors' eyes. The result was Ireland as it is depicted today, a land of blue skies, smiling faces, pastel towns, natural beauty, ancient history, and timeless traditions. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWith lucid prose and vivid detail, Zuelow explains how careful planning transformed Irish towns and villages from grey and unattractive to bright and inviting; sanitized Irish history to avoid offending Ireland's largest tourist market, the English; and supplanted traditional rural fairs revolving around muddy animals and featuring sexually suggestive ceremonies with new family-friendly festivals and events filling today's tourist calendar. By challenging existing notions that the Irish tourist product is either timeless or the consequence of colonialism, Zuelow demonstrates that the development of tourist imagery and Irish national identity was not the result of a handful of elites or a postcolonial legacy, but rather the product of an extended discussion that ultimately involved a broad cross-section of society, both inside and outside Ireland. Tourism, he argues, played a vital role in \"making Ireland Irish.\"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Eric G. E. Zuelow\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0815632258\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780815632252\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Syracuse University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 380\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.42h x 6.33w x 1.18d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 08\/01\/2009 pg. 69","brand":"Eric G. E. Zuelow","offers":[{"title":"Hardcover","offer_id":44120330764543,"sku":"9780815632252","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_812fd2d6-6cbc-46a8-b25f-ecd51b598f51.jpg?v=1687413755","url":"https:\/\/www.whiterainbookhouse.com\/products\/making-ireland-irish-eric-g-e-zuelow-9780815632252","provider":"WR Book House","version":"1.0","type":"link"}