{"product_id":"making-it-in-media-abu-imam-9798875613852","title":"Making it in Media: Strategies for Monetizing Film, TV, Radio, and Print","description":"The creative media industries clearly fascinate us. We love immersing ourselves in the stories, songs, and programming that talented professionals produce. \u003cp\u003e\u003c\/p\u003eBut behind the entertaining illusions on screens, big and small, exist multi-billion-dollar business machines designed to generate profits from art. Do you understand how the commercial engines powering media really work? \u003cp\u003e\u003c\/p\u003eIn \"Strategies for Monetizing Film, TV, Radio, and Print,\" industry expert Abu Imam pulls back the curtain to reveal the financial inner workings of our most influential creative industries. \u003cp\u003e\u003c\/p\u003eWhether your ambitions involve shooting films, producing television, publishing books, or breaking into the music business, navigating the intersection between creativity and business is mandatory for success. This indispensable guide provides creatives with the commercial context rarely taught in the classroom. \u003cp\u003e\u003c\/p\u003eLearn how Hollywood studios, record labels, radio conglomerates, television networks, book publishers, and other players operate to make money from cultural content. Discover the business models, deal structures, revenue streams, rights management practices, and more that underpin financing, production, marketing, and distribution. \u003cp\u003e\u003c\/p\u003eBy the end of the book, you'll have answers to critical questions like: \u003cul\u003e\n\u003cli\u003eWhat business models and revenue streams can I leverage in my chosen media field?\u003c\/li\u003e\n\u003cli\u003eWhat resources and relationships are needed to sustainably monetize my media content?\u003c\/li\u003e\n\u003cli\u003eHow can I avoid the financial pitfalls that doom many media ventures?\u003c\/li\u003e\n\u003cli\u003eWhat are smart strategies for funding, launching, and growing a media enterprise?\u003c\/li\u003e\n\u003cli\u003eHow do I build an audience and turn fans into revenue?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eMaking it in Media delivers: \u003cul\u003e\n\u003cli\u003eA tour of the financial machinery driving media production and deals\u003c\/li\u003e\n\u003cli\u003eWisdom on adapting your creative passions into sustainable livelihoods\u003c\/li\u003e\n\u003cli\u003eAnalysis of key entertainment industry revenue streams\u003c\/li\u003e\n\u003cli\u003eRealistic evaluations of profitability pathways in creative fields\u003c\/li\u003e\n\u003cli\u003eCase studies from today's top entertainment companies\u003c\/li\u003e\n\u003cli\u003eGuidance on avoiding poor financial decisions and predatory arrangements\u003c\/li\u003e\n\u003cli\u003eThe business acumen to advance your creative career\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eIf you want to turn your media passions into a profitable living, money matters. Let this book provide your crash course in media business fundamentals while saving you years of costly trial and error. Take control of your creative future!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Abu Imam\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798875613852\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/10\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 156\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.33d","brand":"Abu Imam","offers":[{"title":"Paperback","offer_id":48623451799807,"sku":"9798875613852","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_14654f6b-ca01-4e6c-a662-18ac1831e32b.jpg?v=1780432711","url":"https:\/\/www.whiterainbookhouse.com\/products\/making-it-in-media-abu-imam-9798875613852","provider":"WR Book House","version":"1.0","type":"link"}