{"product_id":"making-it-in-public-relations-leonard-mogel-9780805840223","title":"Making It in Public Relations: An Insider's Guide To Career Opportunities","description":"\u003ci\u003eMaking It in Public Relations\u003c\/i\u003e is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Leonard Mogel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0805840222\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780805840223\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/01\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 364\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 6.62w x 0.76d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 09\/01\/2002 pg. 149","brand":"Leonard Mogel","offers":[{"title":"Paperback","offer_id":44120264016127,"sku":"9780805840223","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_80b6ab13-cbfb-40cf-a32c-e848b95b235b.jpg?v=1687413380","url":"https:\/\/www.whiterainbookhouse.com\/products\/making-it-in-public-relations-leonard-mogel-9780805840223","provider":"WR Book House","version":"1.0","type":"link"}