{"product_id":"making-money-making-music-david-bruenger-9780520292581","title":"Making Money, Making Music: History and Core Concepts","description":"\u003ci\u003eMaking Money, Making Music\u003c\/i\u003e offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. By applying essential concepts to a variety of real-life situations, readers improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Bruenger\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0520292588\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780520292581\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of California Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/06\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 03\/01\/2017","brand":"David Bruenger","offers":[{"title":"Hardcover","offer_id":48065002111231,"sku":"9780520292581","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4ad73131-ddb7-460d-8a80-36f5f7ac9b18.jpg?v=1768672485","url":"https:\/\/www.whiterainbookhouse.com\/products\/making-money-making-music-david-bruenger-9780520292581","provider":"WR Book House","version":"1.0","type":"link"}