{"product_id":"making-radio-and-podcasts-steve-ahern-9781032020723","title":"Making Radio and Podcasts: A Practical Guide to Working in Today's Radio and Audio Industries","description":"\u003ci\u003e \u003c\/i\u003e\u003cp\u003eMaking Radio and Podcasts is a practical guide for anyone who wants to learn how to make successful programmes in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of programmes: news and current affairs, music, talkback, comedy and features, podcasts, as well as legal and regulatory constraints.\u003c\/p\u003e \u003cp\u003eWith contributions from industry experts, the fully updated fourth edition is global in focus and reflects the impact of podcasts and digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations. \u003c\/p\u003e \u003cp\u003eThis is the ideal text for undergraduate and postgraduate students taking courses on radio, audio and podcasting, media production and digital media, with broader appeal to professionals and practitioners in the audio industries.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steve Ahern\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032020725\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032020723\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Focal Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/09\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.71d","brand":"Steve Ahern","offers":[{"title":"Paperback","offer_id":44075477598463,"sku":"9781032020723","price":42.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1e0e0595-a681-4f11-b10f-2f8044f56fcd.jpg?v=1685459656","url":"https:\/\/www.whiterainbookhouse.com\/products\/making-radio-and-podcasts-steve-ahern-9781032020723","provider":"WR Book House","version":"1.0","type":"link"}