{"product_id":"making-sense-of-business-reference-celia-ross-9780838910849","title":"Making Sense of Business Reference: A Guide for Librarians and Research Professionals","description":"In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An \"accidental business reference librarian by trade,\" Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty. Honing in on fundamentals, this practical guide - Explains how to conduct the reference interview, with tips for helping clients help themselves - Identifies important business resources, both free and fee-based - Offers chapters devoted to industry and market information; small-business needs; international business research; investing and the stock market; and marketing and demographics A detailed bibliography functions as both a standing reference for desk use as well as a collection development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business research.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Celia Ross\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 083891084X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780838910849\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e ALA Editions\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/31\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.43d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eVoice of Youth Advocates\u003c\/i\u003e 02\/01\/2013\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 04\/01\/2013","brand":"Celia Ross","offers":[{"title":"Paperback","offer_id":43947393253631,"sku":"9780838910849","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_45011d35-ece0-42bb-ab98-b75355612432.jpg?v=1681518460","url":"https:\/\/www.whiterainbookhouse.com\/products\/making-sense-of-business-reference-celia-ross-9780838910849","provider":"WR Book House","version":"1.0","type":"link"}