{"product_id":"making-sense-of-field-research-sheila-pontis-9780415790031","title":"Making Sense of Field Research: A Practical Guide for Information Designers","description":"\u003cp\u003eLearn how to use field research to bring essential people-centred insights to your information design projects.\u003c\/p\u003e \u003cp\u003eInformation design is recognized as the practice of making complex data and information understandable for a particular audience, but what's often overlooked is the importance of understanding the audience themselves during the information design process. Rather than rely on intuition or assumptions, information designers need evidence gathered from real people about how they think, feel, and behave in order to inform the design of effective solutions. To do this, they need field research.\u003c\/p\u003e \u003cp\u003eIf you're unsure about field research and how it might fit into a project, this book is for you. This text presents practical, easy-to-follow instructions for planning, designing, and conducting a field study, as well as guidance for making sense of field data and translating findings into action. The selection of established methods and techniques, drawn from social sciences, anthropology, and participatory design, is geared specifically toward information design problems. Over 80 illustrations and five real-world case studies bring key principles and methods of field research to life.\u003c\/p\u003e \u003cp\u003eWhether you are designing a family of icons or a large-scale signage system, an instruction manual or an interactive data visualization, this book will guide you through the necessary steps to ensure you are meeting people's needs.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sheila Pontis\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415790034\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415790031\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/23\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 252\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.58d","brand":"Sheila Pontis","offers":[{"title":"Paperback","offer_id":44212969341183,"sku":"9780415790031","price":66.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_adf10f80-02ed-4509-950f-123cdd1cd0c4.jpg?v=1692111309","url":"https:\/\/www.whiterainbookhouse.com\/products\/making-sense-of-field-research-sheila-pontis-9780415790031","provider":"WR Book House","version":"1.0","type":"link"}