{"product_id":"making-sense-of-generative-ai-dominik-hzirndlein-9783982701905","title":"Making Sense of Generative AI","description":"\u003cp\u003e\u003cstrong\u003eMaking Sense of Generative AI: A Practical Guide for Business Leaders and Curious Minds\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCut through the AI hype and transform your business with generative AI\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn a world where ChatGPT, DALL-E, Llama and other generative AI tools are reshaping business, this practical guide helps you separate real opportunities from empty promises. \"Making Sense of Generative AI\" provides a clear roadmap for understanding, evaluating, and implementing AI solutions that deliver genuine business value.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat You'll Learn: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow large language models, AI image and video generators actually work\u003c\/li\u003e\n\u003cli\u003ePractical prompt engineering techniques for optimal AI outputs\u003c\/li\u003e\n\u003cli\u003eSetting up effective AI guardrails and safety measures\u003c\/li\u003e\n\u003cli\u003eStrategic frameworks for successful AI project implementation\u003c\/li\u003e\n\u003cli\u003eFuture developments in artificial general intelligence and their business impact\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eReal-World Applications Across Industries: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer service automation with AI agents\u003c\/li\u003e\n\u003cli\u003eDocument analysis and knowledge management\u003c\/li\u003e\n\u003cli\u003eContent creation for marketing and communications\u003c\/li\u003e\n\u003cli\u003ePersonalized user experiences and engagement\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIncludes Practical Resources: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eImplementation frameworks and templates\u003c\/li\u003e\n\u003cli\u003eRisk assessment guidelines\u003c\/li\u003e\n\u003cli\u003eBusiness case calculation models\u003c\/li\u003e\n\u003cli\u003eStrategic planning tools for AI transformation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePerfect For: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCurious minds seeking practical knowledge about AI technology\u003c\/li\u003e\n\u003cli\u003eBusiness leaders and executives planning AI initiatives\u003c\/li\u003e\n\u003cli\u003eProject managers implementing generative AI solutions\u003c\/li\u003e\n\u003cli\u003eInnovation teams exploring new AI capabilities\u003c\/li\u003e\n\u003cli\u003eProfessionals wanting to understand AI's business implications\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten by an experienced AI practitioner, this book cuts through complexity without sacrificing substance. Gain the knowledge to make informed decisions about generative AI in your organization.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStart building your AI strategy today.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dominik Hörndlein\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3982701902\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783982701905\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Dominik Horndlein\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/23\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.59d","brand":"Dominik Hörndlein","offers":[{"title":"Paperback","offer_id":46907101643007,"sku":"9783982701905","price":18.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_495d2044-9c18-42b1-8ba6-dd276fa32169.jpg?v=1748772322","url":"https:\/\/www.whiterainbookhouse.com\/products\/making-sense-of-generative-ai-dominik-hzirndlein-9783982701905","provider":"WR Book House","version":"1.0","type":"link"}