{"product_id":"making-the-compelling-business-case-w-messner-9781349464869","title":"Making the Compelling Business Case: Decision-Making Techniques for Successful Business Growth","description":"Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e W. Messner\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349464864\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349464869\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 431\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.29lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 1.03d","brand":"W. Messner","offers":[{"title":"Paperback","offer_id":48088047452415,"sku":"9781349464869","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_07a335fd-d757-44b9-b1b0-732b6cc48a2e.jpg?v=1769102813","url":"https:\/\/www.whiterainbookhouse.com\/products\/making-the-compelling-business-case-w-messner-9781349464869","provider":"WR Book House","version":"1.0","type":"link"}