{"product_id":"making-the-grade-steve-hoffacker-9780984352401","title":"Making The Grade: The A-B-C's Of Rating New Home Customers","description":"To be an effective new home salesperson, it would be helpful to determine who is the most likely to purchase a new home from you at any given time (whether on the initial visit or in the future) and who is much less likely or even unlikely to do so. This book lays out a unique rating system that definitively describes how to determine the likelihood of any particular customer doing business with you based on the answers to four simple discovery questions. Take all of the guesswork - and subjectivity - out of trying to figure out who is serious about getting a new home and who is not. Then, use your rating system in your follow-up program to focus initially on those who are the most likely to make a decision with you in the short term. This is an objective system that works for any price point, geographic location, style of new construction, or demographic. It just works.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steve Hoffacker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0984352406\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780984352401\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Hoffacker Associates LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/16\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 126\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.34lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.27d","brand":"Steve Hoffacker","offers":[{"title":"Paperback","offer_id":48241155080447,"sku":"9780984352401","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_83bd2d0a-0577-48da-825f-aa012a291d4e.jpg?v=1772653013","url":"https:\/\/www.whiterainbookhouse.com\/products\/making-the-grade-steve-hoffacker-9780984352401","provider":"WR Book House","version":"1.0","type":"link"}