{"product_id":"making-the-news-jason-salzman-9780813340951","title":"Making the News: A Guide for Activists an Nonprofits","description":"With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. \u003ci\u003eMaking the News\u003c\/i\u003e also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashy -- ideas for all kinds of media events are described.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jason Salzman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0813340950\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780813340951\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Basic Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/10\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.48h x 5.52w x 0.87d","brand":"Jason Salzman","offers":[{"title":"Paperback","offer_id":43926400008447,"sku":"9780813340951","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_bbb53e93-be38-47c2-982d-9e1eb8cc41ce.jpg?v=1681082874","url":"https:\/\/www.whiterainbookhouse.com\/products\/making-the-news-jason-salzman-9780813340951","provider":"WR Book House","version":"1.0","type":"link"}