{"product_id":"making-the-steve-jobs-movie-joe-mancuso-9781614488866","title":"Making the Steve Jobs Movie: An Entrepreneurial Case Study","description":"\u003ci\u003eMarking the Steve Jobs Movie\u003c\/i\u003e is an exhilarating tale of a first-time movie producer's journey from magazine publisher to engaging Ashton Kutcher to play Steve Jobs in a biopic that opened worldwide August 16, 2013. Joe Mancuso assembled twenty diverse CEOs to participate in a back-and-forth dialogue about going from an idea to opening the two-hour movie on 70 percent of the available screens in the United States. Discover how and why Mark Hulme took this risk and what advice his \"buddies\" gave him prior to the movie release. Mancuso shows how this single colorful case can help you establish your own business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joe Mancuso\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 161448886X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781614488866\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Morgan James Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/04\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 158\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.34d","brand":"Joe Mancuso","offers":[{"title":"Paperback","offer_id":44522558750975,"sku":"9781614488866","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1b56306e-dee9-4218-a151-473c63d4f01b.jpg?v=1700157887","url":"https:\/\/www.whiterainbookhouse.com\/products\/making-the-steve-jobs-movie-joe-mancuso-9781614488866","provider":"WR Book House","version":"1.0","type":"link"}