{"product_id":"making-waves-ben-pinnington-9781781339442","title":"Making Waves: PR strategies to transform your maritime business","description":"\u003cp\u003e\u003cstrong\u003eDo you want to raise awareness and win more business in the global maritime industry? \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMaking Waves\u003c\/em\u003e is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on maritime tech, AI in PR, and an expanded focus on the U.S. maritime market. It sets out clear, practical steps to help you harness the power of PR to build your profile, grow your business, and protect your reputation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLearn to: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Communicate authentically to build trust and attract the best staff, clients, partners, and price points\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Influence the people who matter most by generating positive publicity and awareness in the maritime press and across social media\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Reach new global audiences beyond your existing network\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Safeguard your reputation through proactive crisis planning\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Craft a compelling ethos that will galvanize your team, clients, and stakeholders\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ben Pinnington\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1781339449\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781781339442\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rethink Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/04\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 440\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.89d","brand":"Ben Pinnington","offers":[{"title":"Paperback","offer_id":47965494509823,"sku":"9781781339442","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b2e95a60-370d-4b61-ade9-a081b0ce2308.jpg?v=1767280947","url":"https:\/\/www.whiterainbookhouse.com\/products\/making-waves-ben-pinnington-9781781339442","provider":"WR Book House","version":"1.0","type":"link"}