{"product_id":"malcolm-mcdonald-on-key-account-malcolm-mcdonald-9780749480776","title":"Malcolm McDonald on Key Account Management","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eMalcolm McDonald on Key Account Management\u003c\/i\u003e\u003c\/b\u003e explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of serving key accounts can erode profitability unless they are thoroughly understood and managed. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cb\u003e\u003ci\u003eMalcolm McDonald on Key Account Management\u003c\/i\u003e\u003c\/b\u003e takes a step-by-step approach to presenting best practice in key account management. Whether your business is starting up or well-established, there is always more to discover about improving the way value is created between you and your most important customers. Malcolm McDonald and Beth Rogers have spent over twenty years researching, teaching and consulting on key account management, and have condensed their knowledge into this book, focusing on making it clear, concise and easy to use.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Malcolm McDonald, Drayton Bird\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749480777\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749480776\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/29\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.78lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.52d","brand":"Malcolm McDonald","offers":[{"title":"Paperback","offer_id":43925878341887,"sku":"9780749480776","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_52cf700e-9910-451c-a2cc-0f5a8102dc6e.jpg?v=1681079909","url":"https:\/\/www.whiterainbookhouse.com\/products\/malcolm-mcdonald-on-key-account-malcolm-mcdonald-9780749480776","provider":"WR Book House","version":"1.0","type":"link"}