{"product_id":"malort-josh-noel-9780914091677","title":"Malort: The Redemption of a Revered and Reviled Spirit","description":"\u003cb\u003eMalt may be the worst thing you'll ever taste.\u003c\/b\u003e \u003cbr\u003e Known primarily for its intense bitterness, the infamous Chicago liqueur has been compared to \"a forest fire, if the forest was made of earwax.\" Yet lurking in the horror and the mockery lies the truth of Malt: we keep going back for more. For nearly a hundred years, we've gone back. \u003cbr\u003e Jeppson's Malt could have died a hundred deaths in that time. Its survival wasn't always a given. It also was no accident. There was one man's dogged persistence. One woman's patience and dedication. There were cultural shifts and fortunate timing that helped transform a drink rooted in centuries-old Swedish tradition into the American sensation it is today. \u003cbr\u003e\u003ci\u003eMalt\u003c\/i\u003e is a story of love, relationships, and how one generation finds meaning where generations before did not. Such transformations happen in art, in history, and in food, and it happened to Jeppson's Malt. \u003cbr\u003e Author and beer expert Josh Noel unpacks a uniquely American tale, equal parts culture, business, and personal relationships--involving secret love, federal prison, a David vs. Goliath court battle, and, ultimately, the 2018 sale of Jeppson's Malt, which made Pat Gabelick, a 75-year-old Chicago woman who spent much of her life as a legal secretary, into an unlikely millionaire. \u003cbr\u003e\u003cb\u003e\u003ci\u003eMal\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003ci\u003et\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e isn't just the story of one brazen liquor--it is the story of modern tastes and cultural shifts.\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Josh Noel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0914091670\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780914091677\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Chicago Review Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/03\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Josh Noel","offers":[{"title":"Paperback","offer_id":44919708516607,"sku":"9780914091677","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_77cf9932-f0b2-4ae7-a395-a53ac3f236a9.jpg?v=1710359229","url":"https:\/\/www.whiterainbookhouse.com\/products\/malort-josh-noel-9780914091677","provider":"WR Book House","version":"1.0","type":"link"}