{"product_id":"management-and-economics-of-communication-m-bjrn-rimscha-9783110587166","title":"Management and Economics of Communication","description":"\u003cp\u003eThis handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication.\u003cbr\u003eIt is divided into six parts that comprise: \u003c\/p\u003e \u003cp\u003e1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter)\u003cbr\u003e2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters)\u003cbr\u003e3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters)\u003cbr\u003e4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters)\u003cbr\u003e5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters)\u003cbr\u003e6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). \u003c\/p\u003e \u003cp\u003eThe authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e M. Bjn Rimscha\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3110587165\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783110587166\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Walter de Gruyter\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/18\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 523\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 1.13d","brand":"M. Bjn Rimscha","offers":[{"title":"Hardcover","offer_id":43940758257919,"sku":"9783110587166","price":290.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_80fb85bb-8097-42b3-b41a-3998ef78155b.jpg?v=1681449019","url":"https:\/\/www.whiterainbookhouse.com\/products\/management-and-economics-of-communication-m-bjrn-rimscha-9783110587166","provider":"WR Book House","version":"1.0","type":"link"}