{"product_id":"management-by-menu-4e-lendal-h-kotschevar-9780471475774","title":"Management by Menu 4e","description":"\u003ci\u003e\u003cb\u003eManagement by Menu, Fourth Edition\u003c\/b\u003e\u003c\/i\u003e presents the menu as the central influence on all foodservice functions. This unique approach clearly outlines both the \"big picture\" behind a well-run foodservice operation, and the practical details of costing, planning, analyzing, purchasing and production, beverage management, promotion, and service. Both students and working managers will come away from this book able to clearly develop a menu and effectively use it as a management tool. \u003cp\u003eThoroughly updated with the latest changes affecting the industry, this \u003ci\u003e\u003cb\u003eFourth Edition\u003c\/b\u003e\u003c\/i\u003e has also been revised to give readers a more hands-on learning experience. Sample menus, mini-case studies, self-test review questions, and other new features lead to greater interactivity and engagement with the material. Coverage of new, helpful technologies is now integrated throughout the book.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lendal H. Kotschevar, Diane Withrow\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0471475777\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471475774\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/01\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.18h x 7.54w x 0.93d","brand":"Lendal H. Kotschevar","offers":[{"title":"Paperback","offer_id":46571415601407,"sku":"9780471475774","price":151.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0a235645-cf5b-45cd-964d-0976ade8f54a.jpg?v=1738808173","url":"https:\/\/www.whiterainbookhouse.com\/products\/management-by-menu-4e-lendal-h-kotschevar-9780471475774","provider":"WR Book House","version":"1.0","type":"link"}