{"product_id":"management-information-systems-technology-and-naresh-k-malhotra-9781636514376","title":"Management Information Systems, Technology, and Marketing","description":"\u003cp\u003e���� \u003cstrong\u003eThe Future of Marketing \u0026amp; Technology-Driven Decision Making\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eManagement Information Systems, Technology, and Marketing by \u003cstrong\u003eNaresh Malhotra\u003c\/strong\u003e explores the evolving relationship between \u003cstrong\u003etechnology, data-driven decision-making, and marketing strategies\u003c\/strong\u003e. This volume from the Legend in Marketing series delves into how \u003cstrong\u003emanagement information systems (MIS), artificial intelligence (AI), big data, and digital transformation\u003c\/strong\u003e are reshaping modern marketing practices and business operations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKey topics include \u003cstrong\u003edata analytics for customer insights, AI-powered marketing automation, the role of technology in strategic decision-making, cybersecurity challenges, and the ethical implications of digital marketing\u003c\/strong\u003e. The book also covers \u003cstrong\u003ecloud computing, enterprise resource planning (ERP), and the growing influence of blockchain in business systems\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDesigned for \u003cstrong\u003emarketing professionals, business leaders, researchers, and students\u003c\/strong\u003e, this book provides \u003cstrong\u003ereal-world case studies, research-based strategies, and actionable insights\u003c\/strong\u003e to help navigate the digital age. Stay ahead in the competitive landscape with this essential resource on \u003cstrong\u003etechnology-driven business transformation and marketing innovation\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e���� \u003cstrong\u003eDiscover how technology is shaping the future of marketing-order your copy today!\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Naresh K. Malhotra,Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636514375\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636514376\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 308\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.65d","brand":"Naresh K. Malhotra","offers":[{"title":"Paperback","offer_id":48445474996479,"sku":"9781636514376","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_74175cd5-d09c-46fc-b52d-006c6aee770e.jpg?v=1777218776","url":"https:\/\/www.whiterainbookhouse.com\/products\/management-information-systems-technology-and-naresh-k-malhotra-9781636514376","provider":"WR Book House","version":"1.0","type":"link"}