{"product_id":"management-of-new-product-launches-michael-w-lodato-9781434390844","title":"Management of New Product Launches and Other Marketing Projects","description":"A big percentage of marketing and sales work can and should be done as projects. These are jobs where a \u003ci\u003especific\u003c\/i\u003e product, system or other deliverable must be produced by a \u003ci\u003especific\u003c\/i\u003e date within a \u003ci\u003especific\u003c\/i\u003e budget. One of the most challenging of these is a project to launch a new product - the focus of this book. Here are some of the things that must be ready on the launch date: \u003cul\u003e \u003cli\u003ethe product itself including packaging, documentation and demonstration packages\u003c\/li\u003e \u003cli\u003eproduct support, including trained people and tools for customer support, \u003c\/li\u003e \u003cli\u003ebroad-based promotion such as print ads, articles and white papers, website use, publicity releases and trade shows\u003c\/li\u003e \u003cli\u003efocused promotion efforts such as telemarketing, direct mail and seminars\u003c\/li\u003e \u003cli\u003efully-trained salespeople to meet sales goals, guided by a sales management process\u003c\/li\u003e \u003cli\u003ea sales support organization ready to handle lead management\u003c\/li\u003e \u003cli\u003epricing schedules along with contract terms and conditions\u003c\/li\u003e \u003cli\u003emarketing intermediaries, such as distributors and resellers, along with a group ready to train and support them, and\u003c\/li\u003e \u003cli\u003ea company-wide understanding of how customers benefit from the new product and how employees can play a role in the success if the launch.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e It is the author's conviction that success in performing sales and marketing work is enhanced when formal project management methodology is consistently applied. So the early chapters provide the reader with perhaps the most clearly articulated project management methodology that can be found anywhere. At the end of the book he applies the material in the previous chapters to managing new product launches. The reader will find a very ample list of launch program tasks and see how they are related in work breakdown structures. Further, there is a set of \u003ci\u003eLaunch Readiness Checklists\u003c\/i\u003e and instructions on using them to control product launch projects.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael W. Lodato\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1434390845\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781434390844\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Authorhouse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/06\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 148\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.34d\u003c\/p\u003e","brand":"Michael W. Lodato","offers":[{"title":"Paperback","offer_id":47520389071103,"sku":"9781434390844","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_64d98215-6081-4fe9-8dea-f0d636b50ee7.jpg?v=1762885261","url":"https:\/\/www.whiterainbookhouse.com\/products\/management-of-new-product-launches-michael-w-lodato-9781434390844","provider":"WR Book House","version":"1.0","type":"link"}