{"product_id":"managerial-marketing-jagdish-sheth-9781636512655","title":"Managerial Marketing: Current Thought","description":"\u003cp\u003e\u003cstrong\u003eLegend in Marketing: Managerial Marketing - Current Thought\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBy Jagdish N. Sheth\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eManagerial Marketing: Current Thought is part of the esteemed Legend in Marketing series and showcases the pioneering work of Dr. Jagdish N. Sheth in the field of managerial marketing. In this book, Dr. Sheth examines the evolving theories and practices that have shaped modern marketing management, offering insights into strategic decision-making, market segmentation, and customer relationship management.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThrough rigorous research and real-world examples, Dr. Sheth highlights how marketing managers can respond to shifting consumer needs, competitive pressures, and technological advancements. His contributions have transformed how businesses approach marketing strategy, moving from a product-centric model to one that emphasizes customer value and long-term engagement. This book covers essential topics like brand management, market positioning, and the integration of marketing with broader business functions.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhether you are a student, researcher, or marketing professional, Managerial Marketing: Current Thought provides a thorough understanding of key concepts that continue to shape business practices today. Dr. Sheth's work offers a comprehensive look at the intersection of marketing theory and management, providing readers with the tools to stay competitive in today's dynamic marketplace.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book is an essential resource for anyone seeking to deepen their knowledge of managerial marketing and understand the trends that drive marketing innovation.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jagdish Sheth,Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636512658\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636512655\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/22\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 306\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.64d","brand":"Jagdish Sheth","offers":[{"title":"Paperback","offer_id":48445474144511,"sku":"9781636512655","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9e8157ba-e57e-47ce-af54-c9bb0b86781b.jpg?v=1777218771","url":"https:\/\/www.whiterainbookhouse.com\/products\/managerial-marketing-jagdish-sheth-9781636512655","provider":"WR Book House","version":"1.0","type":"link"}